THE NETWORK EFFECT
WHO WE ARE
The Network Effect™ has been intricately involved across the short-form media format and the velocity of its creator economy since the early days of Musical.ly, recognizing the level of attention for this specific style of content and community. We have been working closely alongside the short-form creator ecosystem, as well as the major platforms. As short-form has emerged into a definitive format of the future, our experience and foresight allow us to effectively incorporate our partners and their priorities into this always evolving world.
The Network Effect™ is now considered the market leader in short-form intelligence.
THE NETWORK EFFECT
WHO WE ARE
The Network Effect™ has been intricately involved across the short-form media format and the velocity of its creator economy since the early days of Musical.ly, recognizing the level of attention for this specific style of content and community. We have been working closely alongside the short-form creator ecosystem, as well as the major platforms. As short-form has emerged into a definitive format of the future, our experience and foresight allow us to effectively incorporate our partners and their priorities into this always evolving world.
The Network Effect™ is now considered the market leader in short-form intelligence.
BRINGING ATTENTION TO YOUR BRAND
We specialize in assisting influencers with various aspects of their online presence and brand partnerships. The Network Effect plays a crucial role in connecting influencers with brands, managing their collaborations, and optimizing your social media strategies to maximize their impact and reach.
The Network Effect acts as a supportive partner for influencers, helping you navigate the complexities of the digital landscape, build successful partnerships, and ultimately achieve sustained success in your online careers.
We're in the middle of this short-form content evolution and revolution.
– Brian Mandler, Co-founder of The Network Effect
We're actually witnessing the birth of a format.
– Brian Nelson, Co-founder of The Network Effect
PRESS
20 Influential TikTok Talent Managers and Agents Helping Creators Build Careers in 2023
The two Brians work with a handful of creators who have amassed millions of fans on TikTok, such as Alyssa McKay, IAmJordi, and Hannah Montoya. They prefer to keep their roster small, focusing on a few creators they believe can succeed in areas of entertainment beyond social media. "I just don't think that you can...
How Alyssa McKay Went From Foster Care to 10M TikTok Followers
McKay now makes “millions” of dollars posting content across various media platforms. She has 10 million followers on TikTok; her YouTube channel has 1.4 million subscribers. Her Snapchat account — where she’s her most authentic self, not a carefully crafted character — attracts a staggering 2.5 billion views a month. There, she chronicles basically every waking moment on her...
Millionaires: Hannah Montoya Gets the Royal Treatment
If you’ve seen Hannah Montoya‘s videos, you probably know her as fast-talking, quick-witted, wined-up New Jersey aunt Jackie. Jackie–with her hallmark Jersey accent–is Montoya’s flagship character. The one that sent Montoya viral overnight, and in the past three years, has helped her build an audience of 5 million followers across TikTok and YouTube. We know 5 million makes us a little late...
How Creator Alyssa McKay Made $1M From Snapchat Mid-Roll Ads
If Snapchat wants to prove to creators that they can make serious money by posting videos on its short-form vertical video platform, it may not need much more evidence than Alyssa McKay. “I’m on this Snapchat mid-roll [ad] program, which I’ve been part of since last May. I’ve made over a million dollars from Snapchat...
The Snapchat Creator Who Posts 100 Times Per Day
Alyssa McKay, 22, is a creator who believes in staying in touch with her fans often. Say, multiple times an hour. Her TikTok account now has 10 million followers, but she’s mostly focused on posting disappearing Snapchat Stories about her daily life, such as her morning routine. McKay posts about 100 times per day on...
Future of TV Briefing: TikTok’s Other Creator Monetization Program
All creators don't like TikTok's branded mission money. They can negotiate and ensure that they are compensated for their work if they have amassed millions of followers. Brian Mandler, co- founder of The Network Effect, said that they wouldn't allow their people to do that. The program requires talent to create content for a campaign...
FEATURED IN
WHAT CREATORS SAY
Alyssa Mckay
Social Following: 12 Million + “My career was at a standstill until I started working with The Network Effect. Mandler and Nelson are incredibly talented at what they do and well connected. They are the most supportive people I know. I have never felt more confident in myself and my work. It feels like we...
Gabby Murray
Social Following: 13 Million + “I am so happy that I connected with the Network Effect! Both the Brian’s are very knowledgeable & are so helpful when it comes to the space of short-form content. 6 + years of experience; they’ve been in it since the beginning. I love working with them & they have...
Jordi
Social Following: 15 Million + “The Network Effect has got me much closer to reaching my dreams and achieving my goals! They have helped me get all of my verifications and are extremely in tune with all of the platforms I work on. I trust them and their advice has helped me tremendously! They truly...
Hannah Montoya
Social Following: 7 Million + “Since working with the Network Effect, SO much has changed for me in the best possible way. Nelson & Mandler have helped me grow my confidence, engage with amazing audiences, and have been unbelievably supportive in the process. With TNE, I’m constantly learning so much from both business & creative...
Jasmine Gonzalez
Social Following: 7 Million + “The Network Effect is absolutely amazing team to work with! With their knowledge and guidance, they have truly helped me live my dream!”
Kory Little
Social Following: 8 Million + “The Network Effect knows the creator ecosystem very well. I would say they are the smartest guys in this business! I gain tremendous knowledge from them on a daily basis. I’m so happy to have them on my side!”