A SEASONED CEO President & Global Retail Leader EXECUTIVE LEADER and Entrepreneur

Shelley Huff

Executive Leader & Entrepreneur

Shelley Huff is a experienced executive leader and entrepreneur with over two decades of experience transforming omnichannel brands, driving growth, and leading high-impact transformations at some of the world’s most recognizable companies, including Walmart and Serta Simmons Bedding.

About Shelley Huff

A Global Retail Leader

A seasoned CEO, President, and global retail leader, Shelley specializes in developing and executing growth strategies rooted in her deep expertise in retail, technology, and innovation. She has successfully navigated complex business landscapes, from digital transformation to financial restructuring, driving sustainable growth and operational excellence. Most recently, as CEO of Serta Simmons Bedding, she led the company through its post-COVID recovery and a highly complex Chapter 11 restructuring, ensuring long-term stability while revitalizing product innovation, strengthening brand equity, optimizing supply chains, and enhancing commercial execution.

A Global Officer

Prior to Serta Simmons Bedding, Shelley served as a Global Officer at Walmart, where she was instrumental in shaping the company’s digital transformation strategy. She launched Walmart’s first omnichannel brand, The Pioneer Woman, which became a $350M brand in under a year, and introduced 10 digitally native, in-house brands, including Drew Barrymore Flower Home. She also served as President and CEO of Hayneedle.com, where she led its successful eCommerce integration into Walmart, streamlining operations and driving profitability. Beyond eCommerce, Shelley played a pivotal role in expanding Walmart’s capabilities across both digital and brick-and-mortar operations, successfully leading multi-billion-dollar P&Ls in the U.S. Division and strengthening Walmart’s omnichannel ecosystem.

A Skillful Advisor

Known for her ability to blend strategic vision with operational excellence, Shelley now advises C-level executives, private equity, venture capital, and institutional investors as the Founder and CEO of Huff Advisory, LLC. She provides expertise in strategy, brand development, merchandising, product innovation, partnerships, eCommerce, omni-channel retail, and AI-driven consumer experiences.

A servant leader at heart, Shelley is committed to fostering high-performance cultures and empowering teams to succeed. Inspired by her parents’ strong service mindset and deep community involvement, she has carried forward this legacy by championing mentorship, leadership development, and talent cultivation. Her passion for investing in others is reflected in her endowed scholarship, The Shelley Huff Scholarship for Dependents of Teachers, at the University of Arizona, which supports the next generation of leaders.

Shelley is a member of Fortune’s Most Powerful Women and YPO, actively engaging with other top executives to drive meaningful impact in business and beyond.

Strategic Guidance

For Leaders in Retail & Consumer Goods

Advise - Innovate - Grow

Huff Advisory, LLC provides strategic advisory services for C-level executives, private equity, venture capital, and institutional investors in the retail and consumer goods sectors. Founded by Shelley Huff, a seasoned CEO and global retail leader, Huff Advisory helps businesses navigate transformation, optimize growth strategies, and enhance brand impact. With deep expertise in strategy, brand development, merchandising, product innovation, partnerships, eCommerce, omni-channel retail, and AI-driven consumer experiences, Shelley offers actionable insights that drive results. Whether guiding leadership teams through pivotal transitions or unlocking new market opportunities, Huff Advisory delivers the expertise needed to lead with confidence and create lasting value.

Speaking

Leading with Resilience & Creating Enduring Consumer Experiences

Inspire - Empower - Transform

Shelley Huff is a seasoned leader who knows what it takes to drive transformation in today’s fast-changing consumer landscape. As a former CEO and global retail executive, she has led businesses through turnaround moments, financial restructurings, and industry disruptions—all while building customer experiences that leave a lasting impact. With insights drawn from her leadership at Serta Simmons Bedding, Walmart, and beyond, Shelley shares real-world strategies for leading with resilience, navigating change, and creating brands that truly connect. Her dynamic storytelling and actionable lessons empower audiences to lead with confidence and purpose.

Speaking Inquiries for Online or In Person:
Meredith Klein, Publicist
meredithklein@gmail.com

Speaking

Leading with Resilience & Creating Enduring Consumer Experiences

Inspire - Empower - Transform

Shelley Huff is a seasoned leader who knows what it takes to drive transformation in today’s fast-changing consumer landscape. As a former CEO and global retail executive, she has led businesses through turnaround moments, financial restructurings, and industry disruptions—all while building customer experiences that leave a lasting impact. With insights drawn from her leadership at Serta Simmons Bedding, Walmart, and beyond, Shelley shares real-world strategies for leading with resilience, navigating change, and creating brands that truly connect. Her dynamic storytelling and actionable lessons empower audiences to lead with confidence and purpose.

Speaking Inquiries for Online or In Person:
Meredith Klein, Publicist
meredithklein@gmail.com

Strategic Focus

A visionary and results-driven leader, Shelley combines strategic focus with a servant leadership approach, fostering cultures of integrity, empowerment, and engagement. Her ability to unlock growth potential and drive efficiency has consistently delivered exceptional outcomes for the organizations she has led.

ARTICLES

Contact

EMAIL

General Inquires

Media/Speaking

Meredith Klein, Publicist